ObjectiveCovergirl wanted to build a social experience that highlighted how young female teenagers use CoverGirl products on daily basis, and that was heavily-focused on User Generated Content.
Solution#intaGLAM Yourself campaign, increased organic conversation around the brand with the use of Instagram and Twitter. It helped to drive sales online and in store in natural way.
My RoleUX/UI and Design
CompanySaatchi & Saatchi X
TeamCreative Direction:Mauriahh Beezley
Account & PM:Amanda RosenZach Rolle
Digital & Strategy:Michael MayAlex Sorrell